Gulmarg Winter Carnival Revives Kashmir Tourism As 2026 Begins
The Winter Carnival in Gulmarg has infused fresh energy into Kashmir’s winter tourism at the start of 2026, drawing large crowds of tourists, artists and athletes since its inauguration on January 1.
The ongoing carnival has turned the snow-covered resort into a hub of activity, with events such as painting competitions, an art camp and a Snow Marathon adding colour and movement to the winter landscape.
Tourism officials said the response has been strong and diverse. Artists from several Indian states have arrived in Gulmarg to capture natural landscapes and scenes of daily life. Many participants said the open-air setting helped them connect closely with nature and interact freely with fellow artists. The Tourism Department provided space and logistical support, enabling public display of artworks and encouraging engagement with visitors.
Adventure activities have also resumed, helping restore tourist confidence. Officials said these were restarted after comprehensive safety reviews conducted in the wake of the Fresno Fall incident. Tourists were seen participating in snow walks, skiing and other outdoor activities, with more events planned in the coming days to sustain visitor interest.
Director Tourism Syed Qamar Sajad said the government is preparing a series of initiatives to further strengthen Kashmir’s winter tourism profile. He said a JKTDC calendar, a tourism events calendar, and a dedicated promotional website will be launched soon to provide clear information and promote Kashmir as a dependable winter destination.
Artists attending the carnival shared positive feedback. Gazala Fatima, an artist from Delhi, praised Jammu and Kashmir Tourism for creating a platform that brought artists from different regions together. Dr Ravinder Singh from Chandigarh described the art camp as well managed and called Gulmarg a naturally inspiring valley. Local artist Tasaduq Hussain said each painting reflected a personal bond with the landscape.
Tourists visiting Gulmarg also expressed satisfaction, with many appreciating the warm hospitality of local residents.
Elsewhere in the Valley, New Year celebrations helped revive tourism momentum. Popular destinations such as Sonamarg and Pahalgam witnessed steady tourist movement, while fresh snowfall in Gulmarg and Sonamarg boosted winter sports activities and hotel bookings. In Pahalgam, visitors thronged nearby snow-covered areas including Chandanwari.
In Srinagar, Ghanta Ghar was illuminated to welcome the New Year, as residents and visitors gathered for celebrations. Hotels across the Valley hosted cultural evenings and special dinners.
Tour operators reported a rise in bookings towards the end of December. Officials said the continuation of winter events is expected to support hotels, transport operators, guides and small businesses. The Winter Carnival has positioned Gulmarg as a vibrant winter hub, setting a hopeful tone for tourism recovery in 2026.
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