Rajasthan Unveils ‘Rajasthan in Summer’ Campaign to drive year-round Tourism
The campaign will reportedly focus on digital engagement through short-format films, social media content and curated storytelling formats.
Rajasthan Tourism unveils its new “Rajasthan in Summer” campaign as part of efforts to strengthen the state’s positioning as a year-round travel destination. Through the initiative, the tourism department aims to showcase the distinctive experiences and cultural immersion that the summer season offers across the state.
According to online reports, summer allows travellers to explore a quieter and more intimate side of Rajasthan, from witnessing sunrise views across the lakes of Udaipur and strolling through the heritage streets of Bundi to experiencing the dramatic landscapes of the Thar Desert.
The campaign will reportedly focus on digital engagement through short-format films, social media content and curated storytelling formats designed to resonate with modern travellers seeking authentic and experience-led journeys. The initiative is also aligned with the ongoing ‘Visit My State’ and ‘Holiday in Rajasthan’ promotional drives to attract both domestic and international visitors.
As part of the campaign strategy, different destinations across Rajasthan said to be promoted through customised themes. While Udaipur will spotlight lake experiences and cultural evenings, Bundi will be positioned as an emerging heritage destination. Meanwhile, Jaipur and Jodhpur will focus on showcasing palace stays, regional cuisine and curated cultural experiences.
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